One identity, many surfaces

Since 2014 KREM has carried the same identity across every category it makes — set in the geometric type of the original corporate identity, led by Pro Black and clean white, with colour used only to tell one category from another.

That discipline runs all the way to the shelf. A KREM box shows the tile itself on the spine, with the range name, size, pack quantity and a strip of colour swatches — the same information, in the same order, that you see on every card on this site.